MCCC Library Guides: Business: Small Business Start-up and Entrepreneurship Guide: Demographic Information

Gale Business: DemographicsNow

Gale Business: DemographicsNow (Gale, via MeL) This link opens in a new window
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Analyze potential markets and competition to choose a business location. Find info and generate reports by city, state, county, zip code, neighborhood and map selection on types of businesses and non-profits; population by gender, age, ethnicity; consumer product expenditures compared to baseline, and more.
DemographicsNow video tutorials available for
- Analyzing Market Size and Demographics
- Assessing Market Risk
- Choosing a Business Location
- Finding Your Competition
- DemographicsNow - Mapping

See the Analyzing Market Size and Demographics tutorial video in the Demographics Now video tutorials for more assistance. These tutorials are also linked in the Help, Tutorials and More . . . under the library's database description and in the Tutorials tab within DemographicsNow

Demographic Info from FRED

FRED® Federal Reserve Economic Data This link opens in a new window
Find, graph, map (GeoFRED), analyze, and share economic data time series by country, state, county, census and other regions from more than a hundred public, private, national and international sources. Examples include population, labor markets, business activity, prices, and interest rates
- Data Citations with FRED®

County data examples

Search Monroe County, MI
- U.S. Census Bureau, Estimate of Median Household Income for Monroe County, MI [MHIMI26115A052NCEN], retrieved from FRED, Federal Reserve Bank of St. Louis; March 28, 2022
- Centers for Disease Control and Prevention, Age-Adjusted Premature Death Rate for Monroe County, MI [CDC20N2UAA026115], retrieved from FRED, Federal Reserve Bank of St. Louis; March 28, 2022.